A 90-second animation featuring narration by actor and activist Susan Sarandon.
As Co-Creator and Producer of EGG, I spearheaded this incredible internal Psyop initiative. I helped develop the creative vision and story behind Nightmare: Malaria the PSA, arranged for Academy-award winning actor and activist Susan Sarandon to narrate, and developed the partnership with Against Malaria Foundation; ranked the #1 most effective charity by Give Well, The Life You Can Save and Giving What We Can. I also worked closely with music partner Q Department who brought the story to life by creating an immersive and captivating soundtrack. Following the release, I co-led the PR efforts.
AMF has distributed over five million long-lasting insecticidal nets (LLINs) to malaria-stricken parts of the world, saving hundreds of thousands of lives — most of them children under the age of five. “The work EGG has done is simply fantastic,” says Rob Mather, Founder and CEO of AMF, “It’s a simple message with a simple request: please help with a net.”