Nightmare: Malaria (iOS and Android) was inspired by the PSA created by Establishment for the Greater Good (EGG). This was Emmy award-winning production company Psyop's first ever video game.
In addition to overseeing the production of the game as producer, I acted as client to ensure the game stayed consistent with the messaging established in the EGG PSA.
Nightmare: Malaria was a massive success. Within 4 months, the game was downloaded over 1 million times and to date (October 2014) has been downloaded almost 1.4 million times, active in 218 countries, and generated over 700,000 clicks to the AMF website.
Press response was equally enthusiastic, inspiring a feature about the creative direction of Psyop in Shots Magazine, an extensive feature on the multi-platform Nightmare: Malaria experience and the EGG program in Fast Company, Wired UK, as well as positive reviews in gaming press including Kill Screen, Cult of Mac, pocketmeta, and yukaichou.
Each year, over 1 million people die from malaria. About 70% of them are children under the age of five. A tragedy in itself, this also has terrible effects on the educational and economic health of entire regions. The most effective means of preventing malaria is sleeping under a mosquito net, specifically a long-lasting insecticide treated net (LLIN). Each net costs about $3, lasts for 3 to 4 years, and protects, on average, two people.
The “Nightmare: Malaria” game is part of a multi-platform effort to bring awareness to this simple fact: nets work. And giving money to the Against Malaria Foundation* is an incredibly effective way to save lives.